An independent agency,
on your side.
Paradigm Insurance Agency is a Rochester-based independent agency built on a simple idea — clients deserve an advocate, not a salesperson. We represent multiple top-rated carriers so we can place you with the right one, every time.
Company Mission
To make insurance clearer, more personal, and easier to manage for Rochester families and businesses.
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Target, Vision & Goal
To be the local agency clients trust for thoughtful coverage, responsive service, and long-term protection
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Dedicated Teams
A licensed local team focused on clear guidance, prompt support, and coverage built around your needs.
Why Choose Paradigm?
Discover the benefits of working with an independent agency focused entirely on your needs.
Meet Our Professionals
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Licensed to serve clients throughout New York, Robert believes that insurance should be clear, personal, and dependable. He partners with trusted insurance carriers to help clients protect what matters most—from homes and automobiles to businesses and valuable assets—while providing responsive service and long-term support.
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Anthony Griswold is a trusted insurance professional with more than two decades of executive leadership, management consulting, and business transformation experience gained through distinguished roles with industry leaders including Paychex, IBM, and Xerox. Anthony believes that insurance should provide more than coverage—it should deliver confidence, security, and lasting peace of mind.
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A-rated carriers, one trusted agent.
A captive agent sells you one company's product. We're independent — meaning we represent you, not an insurance company. That gives us the freedom to compare coverage and pricing across the carriers below and beyond.
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Trusted, local, experienced